Scenic Spectrums brings a wealth of experience in tourism and recreation planning, including:

  • tourism development and marketing strategies

  • eco-tourism and geo-tourism strategies

  • recreation and open space strategies

  • market research surveys

  • user and visitor opinion surveys

  • market and economic feasibility assessments.

We identify the full potential of tourism regions, sites and facilities.  We also believe strongly in the careful management and protection of those resources and attractions that are the reason for tourism in the first place – especially iconic landscape features and cultural heritage values.

We stay informed on tourism trends and market segment behaviours, weighing those up against environmental and cultural sensitivities.

We also conduct municipal and regional recreation planning, including strategic planning and facility planning. 

Example Projects

  • City of Keilor Recreation Strategy

  • Seven Creeks Run Theme Park Masterplan

  • Cranbourne Open Space Provision Guidelines

  • Ballarat Hospital Redevelopment Concept Plan 

  • Albany’s Kinjarling Trail & Stories Strategy Plan

  • City of Whittlesea Tourism Development Strategy

  • Leeuwin Estate Winery Tourism Development Plan

  • Clunes Tourism Product Development Scoping Study

  • Tully Gorge Whitewater Rafting Visitor Management Study

  •  Hot Drink Market and Cafe' Customer Survey in Melbourne

  • Satisfaction Survey of Exiting  Exhibition-goers in Melbourne

  • The Shepparton SPC Food & Visitor Centre Feasibility Study

  • Kiandra Heritage Hub Feasibility Assessment & Business Plan

  •  South Morang Open Space Provisions for Residential Development

  • Market Demand Survey for Proposed Arts Precinct in Bayside Melbourne

  • Griffiths Island Natural and Cultural Heritage Track and Interpretive Signage

  • Boyup Brook Country Music & Arts Centre Feasibility Study & Business Plan

  • Ballarat’s Ex‐POW Memorial Visitor Centre Concept Plan & Feasibility Study 

  • Kokoda Track Region Heritage Interpretation Scoping Study (Papua New Guinea)

  • Kokoda Track Tour Operator Survey on Interpretation Needs in Papua New Guinea

  • Market Demand Survey for Proposed Theme Park Development in Eastern Melbourne

  • Community Resident Survey: Proposed Hungry Jacks Fast Food Restaurant in Cranbourne

  • Recreation Facility and Open Space Needs Survey of Keilor Residents

  • Multi-Market Segment Survey of Scenic Perceptions of Northeast Victoria Forest Landscapes 

  • Pre- and Post-Survey of Whitewater Rafting Expectations, Satisfaction and Experiences by English and Japanese Speaking Tour Groups on the Tully River in Queensland (Multi-lingual)